Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials* AIRCHECKING A comprehensive step
- Title : Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet
- Author : Valerie Geller
- Rating : 4.65 (461 Vote)
- Publish : 2014-12-12
- Format : Paperback
- Pages : 368 Pages
- Asin : 0240519280
- Language : English
Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.
* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials
* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.
Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. Learn powerful radio interview techniques and ways to make the talk win big.
* INFORMATION Break down the walls between news and entertainment radio.
gellermedia. Beyond Powerful Radio, the new edition of Creating Powerful Radio, is now available from Focal Press, complete with updated instructors manual. ISBN 9780240522241 Creating Powerful Radio
For Managers, Programmers and Talent
* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.
Superbly written and organised. Morgans and Arabians in Colorado in the 1870s? And not once a mention of mustangs or quarter-horses? Please. Interesting book with highly relevant themes in the poetry. Nevola - Author of The Last JumpU.S. I would recommend this book for beginners and "mid-skilled" guys. To top it all off, the illustrations intended to help practitioners are clear, as are the instructions. This book is by far the best and most informative study guide I have ever used when preparing to take the NUF. Planchard has done it again.. The photographers have been to all the four regions, and from the credits, it would seem that there is little overlap; perhaps each photographer is an expert from a particular region. Absolutely revolutionary book. SO. I might have been more willing to forgive my complaints about this book had it ended differently. Very pleased at how quickly it came and also pleased with its condition.. Much more. The author notes that regular class attendance is not necessary in many classes, mandatory courses are few, and grade inflation makes hard, productive work less necessary.Some of the examples of grade inflation caught my eye. This book helps with all of this. From George Goodheart's pioneer
It's the kind of book where the reader thinks, 'Oh that's why they do that.' "--David Hinkley, New York Daily News"This should be required reading in every newsroom and every radio station."--Radio World"Creating Powerful Radio might eventually make an executive's job at a satellite formatted affiliate much tougher."- Professor Peter Hunn, Communications Studies Department, State University of New York, Oswego"It's great. It works!"--Keri Jones, CEO/Radio Pembrokeshire, Wales, UK"If you want to understand what makes radio work, read this, then read it again."--Jon Faine, air personality, 774 ABC Radio, Melbourne, Australia"It should be a textbook."--Chris Berry, general manager, WMAL, Washington, DC"Making it in broadcasti
Since 1991, she has worked with more than 500 stations in 30 countries to enhance programming in radio, television, podcasting, streaming and new media. Internationally acclaimed broadcast consultant Valerie Geller works with top stations and broadcast groups throughout the world, leading "Creating Powerful Radio” workshops and coaching programmers, on-air personalities, journalists and managers learn techniques to strengthen the programming and grow audiences. Named by Radio Ink magazine as one of the 50 Most Influential Women in Radio, Valerie's contribution to the industry was also recognized by the Conclave's 2010 Rockwell Award. Internationally acclaimed broadcast consultant Valerie Geller works with top stations and broadcast groups throughout the world, leading "Creating Powerful Radio” workshops and coaching programmers, on-air personalities, journalists and managers learn techniques to strengthen the programming and grow audiences. In Europe, she has k
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